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Rapper Lil Wayne Teams with Gatorade for voice-overs
January 2 2009
Yep, Lil' Wayne the Triple platinum selling rapper has inked a deal with Gatorade as one of the voice-overs for the newly designed Gatorade beverage.
In a new commercial for the
popular sports drink, Weezy is heard narrating a description of what
"g" represents, as popular sports figures like Dwayne Wade, Serena Williams and Bill Russell glare into the camera.
"[G's]
the emblem of a warrior, it's the swagger of an athlete, a champion and
dynasty," Weezy says in the commercial. "It's gifted, golden, genuine
and glorious. It is a lower-case god. It's the goat. Ha-ha. The
greatest of all time."
As the 60-second video continues to scroll past other public figures, including the Yankee's Derek Jeter holding a bat and Muhammad Ali facing off with his fists, Weezy wraps up the meaning of "G." "What's G," he asks. "It is the heart, hustle and soul of the game. That's G."
Aiming for a new look, Gatorade's parent company, PepsiCo, is
using the new "G" campaign as an opportunity to create new packaging
and rename line extensions.
"For Gatorade," the company wrote in a statement, "G
represents the heart, hustle and soul of athleticism and will become a
badge of pride for anyone who sweats."
Renamed line extensions include Gatorade Fierce becoming Bring It and X-Factor receiving the newly amped name Be Tough.
In related news, Weezy's Tha Carter III sold the most overall albums of 2008 with around 2.88 million units sold.
According to Billboard, the rapper's latest project outsold efforts from mega acts including Coldplay, which sold 2.15 million, and kid rock with over 2 million.
However, this is the first time a best selling album of the
year has moved less than 3 million albums since the start of Nielsen SoundScan began recording scanned units.
[source ]
Readers have left 2 comments.
rool it
shandy on May 23, 2009 - 04:34 am
1. good
No title
Guest User on July 08, 2009 - 01:39 am
2. Ghetto
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