The real reason the studio cut Curtis out of the campaign is because their research and exit poll information showed that 50 actually was not the urban or young demographic box office draw they were hoping for.

50 basically can�t draw in the core demographic that used to buy his albums by the millions. The box office let down of Get Rich or Die Tryin� should have been a hint of things to come.

It�s no secret in the music world that 50 Cent has lost some mainstream appeal, but in the film world you don�t necessarily need multi-platinum albums to have a successful film career (Common, Mos Def, etc.) you just need to appeal to the urban demo. 50 clearly is losing that appeal.